Joom is an international online marketplace, founded in Riga, Latvia, in 2016, offering men's and women's fashion, shoes, electronics, smartphone cases, home and kitchen goods, beauty and health products, toys, sports gear, jewelry, watches and auto accessories. The catalog brings together goods from Asia and Europe, including products from brands such as Xiaomi. It suits shoppers who enjoy browsing a huge variety of everyday items and gadgets, and it is handy for small gifts and stocking fillers. Ideas include a Xiaomi gadget, a phone case for a new smartphone, a toy or game, or a useful kitchen accessory.