100% PURE offers facial care, body care, hair care and makeup through its German shop. The range includes fruit-pigmented lip colours and mascaras, makeup palettes, shampoos, shower gels and creams, with separate collections for different care routines. Its shelves give gift seekers a choice between a small beauty accessory, a favourite everyday product and a palette for someone who enjoys makeup. Categories for face, body and hair make it easy to browse by the recipient’s interests.