cardfactory brings together greeting cards, gifts and party supplies for birthdays, weddings and other celebrations. Its gift selection ranges from soft toys and character toys to mugs, chocolates, notebooks and scented candle sets. Collections grouped by occasion, recipient and gift type help shoppers find a small treat or a keepsake with a personal touch. Photo mugs, named notebooks and personalised glassware sit alongside ready-made gift sets, with wrapping and decorations for the celebration.